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Category: Personalization

Knowledge base in Personalization

Image Editor + Stock images for your marketing

Posted by Sendigo on 12/07/201802/05/2019 in E-commerce, Email marketing, Everything else, Personalization, Platform Features

SalesPoints platform has enriched with brand new Image Editor – the tool to create images you need for business email and on-site popup’s. With intuitive and easy-to-use navigation you can make full management of images: set FILTERS  (blur, emboss, sepia, greyscale,…

New feature: Display Campaigns

Posted by Beate Berzina on 11/28/201802/05/2019 in E-commerce, Everything else, Personalization, Platform Features

We have a new feature at SalesPoints platform – Display Campaigns. From now you can create and manage marketing campaigns at your website – popup’s and push notifications. By launching Display Campaigns feature SalesPoints starts a journey to expand into…

Successful points to develop the email marketing

Posted by Linda Lazdiņa on 03/23/201803/23/2018 in E-commerce, Email marketing, Personalization

Email marketing is one of the most effective marketing tools. It becomes a necessity for businesses because it is the same communication with customers, but only without eye contact. Nowadays, more and more people using mobile phones, so emails are…

Changes and requirements of data protection

Posted by Linda Lazdiņa on 02/21/201803/15/2018 in E-commerce, Everything else, Personalization

Imagine how much various data about us is processed every single day. It can be our telephone numbers, names, surnames, photos, videos, data of GPS, etc. In May 25, 2018, General Data Protection Regulation (GDPR) will enter into force. This…

Shopping Cart Abandonment

Posted by Sandija on 07/11/201707/27/2017 in E-commerce, Email marketing, Personalization

Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.  To avoid shopping cart abandonment you have to make more emails…

Few significant details of transactional e-mails

Posted by Zane Berzina on 07/11/201707/27/2017 in Email marketing, Loyalty, Personalization

The difference between marketing and transactional email is that transactional emails are triggered and based on direct customer behavior, so, after years of experience we come to the conclusion that targeting the right audience and correctly addressing it is the…

Power of Segmentation

Posted by Thomas on 07/04/2017 in E-commerce, Email marketing, Personalization

Summary in one sentence – when a group of customers is segmented in micro segments and targeted by many small campaigns, the accumulated uplift is much greater than mass-mailing campaigns. If a message is relevant, it makes for a better customer experience. According…

Effective e-mail marketing takes time

Posted by Zane Berzina on 06/21/201707/18/2017 in Email marketing, Personalization

E-mail marketing is still considered as the most effective and powerful marketing channel and it takes time and real effort to create an e-mail that will be noticed and remembered. The first thing you notice about an e-mail that has…

Breaking down individualization and personalization

Posted by Zane Berzina on 06/20/201707/27/2017 in Email marketing, Loyalty, Personalization

According to recent studies, at least 70% of consumers are feeling more committed, engaged more likely to buy from the producer as soon as they get the feeling of being important and unique. It may be challenging for some, bet…

The future and opportunities of e-mail marketing in 2017

Posted by Zane Berzina on 01/12/201707/19/2017 in E-commerce, Email marketing, Marketing automation, Personalization

The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…

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Recent Posts

  • Image Editor + Stock images for your marketing
  • Updated – Email A/B split campaign
  • New feature: Display Campaigns
  • Transactional emails – Why it is more beneficial to send these emails, trusting Email Service Providers?
  • Successful points to develop the email marketing
  • Business process optimization – why do we need it?

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