Email marketing is one of the most effective marketing tools. It becomes a necessity for businesses because it is the same communication with customers, but only without eye contact. Nowadays, more and more people using mobile phones, so emails are…
Category: Personalization
Knowledge base in Personalization
Changes and requirements of data protection
Imagine how much various data about us is processed every single day. It can be our telephone numbers, names, surnames, photos, videos, data of GPS, etc. In May 25, 2018, General Data Protection Regulation (GDPR) will enter into force. This…
Shopping Cart Abandonment
Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. To avoid shopping cart abandonment you have to make more emails…
Few significant details of transactional e-mails
The difference between marketing and transactional email is that transactional emails are triggered and based on direct customer behavior, so, after years of experience we come to the conclusion that targeting the right audience and correctly addressing it is the…
Power of Segmentation
Summary in one sentence – when a group of customers is segmented in micro segments and targeted by many small campaigns, the accumulated uplift is much greater than mass-mailing campaigns. If a message is relevant, it makes for a better customer experience. According…
Effective e-mail marketing takes time
E-mail marketing is still considered as the most effective and powerful marketing channel and it takes time and real effort to create an e-mail that will be noticed and remembered. The first thing you notice about an e-mail that has…
Breaking down individualization and personalization
According to recent studies, at least 70% of consumers are feeling more committed, engaged more likely to buy from the producer as soon as they get the feeling of being important and unique. It may be challenging for some, bet…
The future and opportunities of e-mail marketing in 2017
The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…
Get ready for new EU data protection regulation
May 24 of 2018 is the date when General Data Protection Regulation enter into force. Sounds like current bureaucracy stuff, but wait – this is a regulation, not just a directive. The terms regulation and directive are often used interchangeably, but they…
4 chances to change your business with email marketing
Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. A long time e-mail is not for only…