90% of SMS are read within the first 3 seconds. Amazing, isn’t it? There are huge amounts of opportunities and benefits that marketers often ignore. The first, most important thing is for the consumers to deliberately opt-in for the messages, plus,…
Category: E-commerce
E-commerce solutions
Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. To avoid shopping cart abandonment you have to make more emails…
Summary in one sentence – when a group of customers is segmented in micro segments and targeted by many small campaigns, the accumulated uplift is much greater than mass-mailing campaigns. If a message is relevant, it makes for a better customer experience. According…
The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…
May 24 of 2018 is the date when General Data Protection Regulation enter into force. Sounds like current bureaucracy stuff, but wait – this is a regulation, not just a directive. The terms regulation and directive are often used interchangeably, but they…
Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. A long time e-mail is not for only…